Taylor Roy

NYC based Product Designer at Chase Travel
NYC based Product Designer at Chase Travel
Taylor Roy


NYC based Product Designer at Chase Travel
About
About
About
I'm ever-curious about making the complex feel effortless. Through empathy, craft, and collaboration, I create intuitive products that delight users and drive results.
I'm ever-curious about making the complex feel effortless. Through empathy, craft, and collaboration, I create intuitive products that delight users and drive results.
Experience
Experience
Experience
Senior Product Designer at Chase Travel
Senior Product Designer at Chase Travel
Jul 2021 – Present
Jul 2021 – Present
Led discovery and delivery of two 0-to-1 products for Financial Tools and Travel, defining product strategy including north star vision, OKRs, and MVP. Created innovative UI/UX solutions adopted by multiple teams. Currently leading AI strategy and design initiatives for Travel.
Led discovery and delivery of two 0-to-1 products for Financial Tools and Travel, defining product strategy including north star vision, OKRs, and MVP. Created innovative UI/UX solutions adopted by multiple teams. Currently leading AI strategy and design initiatives for Travel.
Founder at Dormio
Jul 2020 – Jul 2021
Jul 2020 – Jul 2021
Generated $3k+ in revenue and achieved 50% customer retention through data-driven UX optimization and payment flow redesign, resulting in 60% higher average order value. Built and executed brand and e-commerce strategy.
Generated $3k+ in revenue and achieved 50% customer retention through data-driven UX optimization and payment flow redesign, resulting in 60% higher average order value. Built and executed brand and e-commerce strategy.
Freelance UI/UX Designer
Freelance Digital Designer
Sep 2018 – July 2020
Sep 2018 – July 2020
Increased user engagement by 60% through research-driven optimization and UX improvements, while achieving 40% higher clickthrough rates. Conducted user research to identify pain points and optimize conversion funnels.
Increased user engagement by 60% through research-driven optimization and UX improvements, while achieving 40% higher clickthrough rates. Conducted user research to identify pain points and optimize conversion funnels.
UI/UX Designer at Spark44
Nov 2017 – Sep 2018
Nov 2017 – Sep 2018
Managed discovery and delivery of 20+ digital campaign projects while designing comprehensive user journeys. Led discovery workshops to align business requirements with user needs, coordinating closely with cross-functional stakeholders.
Managed discovery and delivery of 20+ digital campaign projects while designing comprehensive user journeys. Led discovery workshops to align business requirements with user needs, coordinating closely with cross-functional stakeholders.
UI/UX Designer at Tremor Video
Feb 2016 – Nov 2017
Feb 2016 – Nov 2017
Drove 50% increase in demo requests with website redesign and end-to-end experience improvements. Conducted user research to identify friction points and implement key solutions.
Drove 50% increase in demo requests with website redesign and end-to-end experience improvements. Conducted user research to identify friction points and implement key solutions.
Education
Education
Masters in Product Innovation at VCU
2019 – 2020
2019 – 2020
BFA, Graphic Design at ODU
2010 – 2015
2010 – 2015